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Cambridge National in Enterprise and Marketing

Mathematics - Year 7

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Below you will find more specific information about the curriculum in Enterprise and Marketing for students who have chosen this subject, explaining to you what students will learn, when, why and how. There is also information about how parents/carers are able to support students in their learning, extra-curricular opportunities in this subject and how it links to other subjects and the wider world.

While this information covers a broad range of areas, please do get in touch with the Subject Leader Miss McGuigan if you have any questions.

Please click on the questions below to find out more.

Which exam board will students be examined by?

OCR – Cambridge National

How are groups organised?

Classes are of mixed ability.  Students have five, one hour lessons per fortnight, with weekly homework tasks

What characteristics does a successful student have in this subject?

Students undertaking this subject will have a flare for Business and have ideas on how to develop a product or service over time, working in a more practical way.

What are the key concepts students will study at this level?

  • Marketing
  • Human resources
  • Financial management
  • Product development
  • Enterprise skills
  • Motivation

What will students learn at this level?

Unit 1 – Enterprise and Marketing concepts;

  1. Understand how to target a market
  2. Understand what makes a product or service financially viable
  3. Understand product development
  4. Understand how to attract and retain customers
  5. Understand factors for consideration when starting up a business
  6. Understand different functional activities needed to support a business start-up

Unit 2 – Design a Business proposal;

  1. Identify potential customers and build a customer profile
  2. Carry out market research
  3. Review the results of market research
  4. Produce product designs for a business challenge
  5. Review product designs
  6. Calculate the costs involved in a business challenge
  7. Apply an appropriate pricing strategy
  8. Review the likely success of a business challenge
  9. Identify the challenges when launching a new product

Unit 3 – Market and pitch a Business proposal;

  1. Build a brand identity
  2. Plan brand ideas for a business challenge
  3. Promote a product
  4. Plan a pitch
  5. Use and develop personal and presentation skills to deliver a professional pitch
  6. Support peers
  7. Review a practice pitch in order to plan for a professional pitch to an external audience
  8. Deliver a professional pitch to an external audience
  9. Review a professional pitch to an external audience
  10. Review a business proposal

What skills will students develop at this level?

Students will develop their knowledge of key concepts as well as local, national and international businesses and how apply, analyse and evaluation using their literacy skill to read and deduct from given evidence,  as well as developing good research and data gathering skills of their own.  Students will develop their use equations and numeracy skills to demonstrate understanding and use key exam techniques and coursework etiquette.

How will students learn at this level?

Through teacher led lessons offering; theory, real life case studies, calculations, demonstrations and research tasks, using a variety of resources such as the internet, text books, revision guides, magazines, quizzes, games and revision apps. 

How will students’ learning be assessed at this level?

Unit 1 – External exam - This question paper has two parts:

  • Part A - comprising of 16 multiple choice questions (MCQs)
  • Part B – comprising of short answer questions and three extended response questions.

Unit 2 - The centre-assessed tasks will be practical tasks in the context of an OCR-set assignment.

Unit 3 - The centre-assessed tasks will be practical tasks in the context of an OCR-set assignment.

When do key assessments take place?

TBC by exam board in 2020.

In class assessments points will follow school calendar comprising of course work tasks and mock exam style tasks.

How can parents/carers support students’ learning?

  • Encourage your child to watch and engage with Business related TV shows such as; Dragons Den, Inside the factory and The Apprentice, as well as watching the National and Local news on a regular basis.
  • To talk about the experiences you have had within Business, the roles you have worked in and the jobs you have had.
  • Provide access to reading materials such as newspapers’ or magazines.

What equipment do students need for this subject?

Essential school equipment

Access to a computer and the internet outside of school

How does this subject link to other subjects?

  • English - Reading of case studies and independent reading outside of the classroom
  • Development of definitions of key terms
  • Maths - Formula for finance concepts and use of graphs in market mapping.

What websites or resources may be helpful to support students’ learning?

https://www.tutor2u.net/business

https://www.businessed.co.uk/

https://www.bbc.co.uk/news/business

https://www.ocr.org.uk/qualifications/cambridge-nationals/enterprise-and-marketing-level-1-and-2-certificate-j819/

What extra-curricular or enrichment opportunities are available for students in this subject at this level?

Business catch-up in SB6 every Thursday lunch time

What sort of careers can this subject lead to?

The GCSE Business offers students a wide choice of progression options into further study (Level 3 Cambridge Technical or Apprenticeships), training or relevant employment in all areas of the Business.

What does student work look like in this subject at this level?

 

How does this subject support a broad and balanced curriculum, meeting the needs of all students, and developing traditional core skills?

  • This subject links to a wide range of other subjects, students can apply their knowledge using skills gained across their curriculum.
  • We have mixed ability classes, so students gain teacher and peer support. In addition, students can show a range of abilities through practical and written work.
  • Traditional core written skills are applied during the write up of tasks for Unit 2 and 3 and exam in Unit 1. Students learn a range of practical skills such as presentation and team work. 

How does this subject promote creativity, critical thinking, practice, perseverance and resilience, and making links?

  • Use of ICT and presentation skills, students design their own product/service
  • Students must analyse and evaluate their work on a regular basis, using data and research to conclude their findings
  • Students will practice tasks in class before submitting core tasks along with practicing their exam knowledge and skills.  Students are encouraged to develop and improve their work
  • Links to most other core and non-core GCSE and technical subjects

How does this subject encourage enrichment and the development of cultural capital, deep learning, and inclusivity?

  • Enrichment and Cultural understanding imbedded with the research of small local businesses and how they and big business cater for different consumers and adhere to different Law and regulations. For example: beliefs, religion, diet, environment and sustainability issues.
  • Deep learning and knowledge is embedded by students having the opportunities to practise their knowledge and skills, helping them to then write an evaluation of the outcomes
  • The subject is inclusive of all students from all backgrounds. Students are able to share their experiences